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    <lastBuildDate>Wed, 04 Nov 2026 00:00:00 GMT</lastBuildDate>
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      <title>Agency ad accounts for media buying: balance and fees</title>
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      <pubDate>Wed, 04 Nov 2026 00:00:00 GMT</pubDate>
      <description>How teams work through agency ad accounts for Meta and TikTok: top-ups, fee rates by date, matching the agency balance to spend, bans and replacements.</description>
      <category>CRM</category>
      <category>Guides</category>
      <category>Finance</category>
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      <title>Affiliate caps management: per GEO and per buyer</title>
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      <pubDate>Wed, 04 Nov 2026 00:00:00 GMT</pubDate>
      <description>How to manage offer caps per GEO and per buyer: what to count (installs, registrations, FTD, budget), which period, and what to do when a cap fills.</description>
      <category>CRM</category>
      <category>Guides</category>
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      <title>CRM for media buying teams: what it must do</title>
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      <pubDate>Wed, 04 Nov 2026 00:00:00 GMT</pubDate>
      <description>What a CRM for media buying and affiliate teams must do, how spreadsheets, Notion, in-house builds and specialised tools compare, and how to choose.</description>
      <category>CRM</category>
      <category>Guides</category>
      <category>Comparisons</category>
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      <title>Facebook ads automated rules on ROI: stop-loss and scale</title>
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      <pubDate>Wed, 04 Nov 2026 00:00:00 GMT</pubDate>
      <description>Why Meta&apos;s own rules on spend and CPI pause the wrong campaigns, and how to run stop-loss, scaling and duplication on tracker profit and ROI, tested first.</description>
      <category>CRM</category>
      <category>Guides</category>
      <category>Meta</category>
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      <title>Media buying team P&amp;L: how to close the month</title>
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      <pubDate>Wed, 04 Nov 2026 00:00:00 GMT</pubDate>
      <description>How a media buying team closes the month: income, ad spend, agency fees, salaries and bonuses in one journal, profit vs cash flow, and USDT wallets.</description>
      <category>CRM</category>
      <category>Guides</category>
      <category>Finance</category>
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      <title>Profit per media buyer: spend, revenue and ROI</title>
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      <pubDate>Wed, 04 Nov 2026 00:00:00 GMT</pubDate>
      <description>How to count profit and ROI per media buyer and per offer, why tracker and ad cabinet numbers disagree, and a worked example with example figures.</description>
      <category>CRM</category>
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