Agency ad accounts for media buying: balance and fees
How teams work through agency ad accounts for Meta and TikTok: top-ups, fee rates by date, matching the agency balance to spend, bans and replacements.
CRMGuidesFinance9 min read
Guides
6 articles on guides.
Affiliate caps management: per GEO and per buyer
How to manage offer caps per GEO and per buyer: what to count (installs, registrations, FTD, budget), which period, and what to do when a cap fills.
CRMGuides8 min read
CRM for media buying teams: what it must do
What a CRM for media buying and affiliate teams must do, how spreadsheets, Notion, in-house builds and specialised tools compare, and how to choose.
CRMGuidesComparisons8 min read
Facebook ads automated rules on ROI: stop-loss and scale
Why Meta's own rules on spend and CPI pause the wrong campaigns, and how to run stop-loss, scaling and duplication on tracker profit and ROI, tested first.
CRMGuidesMeta9 min read
Media buying team P&L: how to close the month
How a media buying team closes the month: income, ad spend, agency fees, salaries and bonuses in one journal, profit vs cash flow, and USDT wallets.
CRMGuidesFinance8 min read
Profit per media buyer: spend, revenue and ROI
How to count profit and ROI per media buyer and per offer, why tracker and ad cabinet numbers disagree, and a worked example with example figures.
CRMGuides8 min read
